FMG Insurance Review

Read our FMG Insurance review to discover whether FMG is the brand for you. They are the leading rural insurance company in New Zealand, and offer insurance policies specifically designed for farmers. We’ve given a brief summary of each of these policies below, but head to the the FMG website to learn more.
- Promoted Insurance Offer
- Join Cove & you’ll get one month free on your new insurance policy
- Quote & buy insurance online in as little as two minutes
- Your discount will automatically be applied on the payment page.
- Average Customer Rating: 4.9/5
- 100% online & made with love in New Zealand.
Important note about this FMG Insurance Review
We’ve done our best to ensure this review accurately represents the products this brand offers, however we can’t guarantee the content is fully up to date and 100% accurate. The only place you will find that is on the brands official website and within their policy documents. Treat this guide as a starting point, and if you need clarification, certainty, or more information, you need to contact the insurance brand directly.
Who is FMG Insurance?

FMG (Farmers Mutual Group) is different to most other insurance companies in NZ. They are a mutual, which means their ‘members’ (aka customers) are their ‘owners’, and the profits go straight back into the business. In theory, this helps keep your insurance premiums fair and affordable.
This is a nice change to sending the profits to the shareholders, which are typically giant Aussie companies.
So if you want a bit of feel-good factor in terms of who is profiting from your insurance premiums – FMG is a good choice.
FMG is also New Zealand’s leading rural insurance company. You’ll see this theme run through all their marketing materials and their website. Their ads can often be spotted on shows such as Country Calendar too. But this doesn’t mean you need to own a farm or lifestyle block to insurance with FMG – anyone can.
With FMG, you’ll always deal directly with FM too which is a nice touch.
FMG is one of the few insurance company reviews on this website that doesn’t offer online quotes. You’ll need to request a quote via an online form, and someone will get in touch with you. The form isn’t too tedious (11 simple fields to complete which doesn’t require much thinking) so if you aren’t adamant you want to do everything online yourself, then you can consider FMG.
Super Quick FMG Insurance Review

What do we love (and not love) about FMG?
- They are experts in their niche - rural insurance. Farmers will be able to talk to FMG about all sorts of things the customer service reps at other companies will be quickly typing into Google to understand.
- Their website is also jam packed full of insurance advice for farmers.
- FMG have begun winning some of the awards that the mainstream brands were typically winning (eg AA Insurance). They won the Canstar award for most satisfied customers in 2020 in the car insurance category. They also one the most satisfied customers award in the home and contents category for 2019-2020. Their awards extend above and beyond caring for their customers too - they've been voted on of New Zealand's best places to work in the IBM Kenexa awards.
- They also have been awarded the Consumer NZ 2019 People's Choice Award for car, house and contents insurance.
- Despite not offering online quotes, FMG has created FMG Connect, which is their new online service that allows you to access your insurance online, any time and from any device.
- No online quotes. It's a turn-off for me, but I understand many people would rather deal with someone over the phone, especially if you aren't in a cookie-cutter situation, as is the case with most farms and lifestyle block owners.
What are Kiwis Saying about FMG?
Bonus FMG Insurance Reviews
So far our FMG review paints a pretty glowing picture of the company. We love that it is a mutual founded by Kiwi farmers, for Kiwis, and that it is still 100% New Zealand owned, which is rare for an insurance company in NZ. However, surely there are a few bad reviews of FMG floating about on the internet? We went hunting to see what the people of NZ were saying about FMG, and looked on Google, Facebook, Reddit, Feefo, and Trust Pilot. Here are our results…

FMG Insurance Reviews on Google
FMG isn't currently accepting any reviews on Google. As a substitute, we found that FMG has 39 reviews on their Facebook page with an average star rating of 3.4 out of 5. One user commented "Amazing to deal with, so much cheaper than previous insurance we had. Excellent customer service. Would recommend to everyone". Another customer wrote "Exceptional service from first signing up for insurance through to making claims. We have a lifestyle block and the material FMG give you to help reduce risk is fantastic. Plus they were more affordable than Vero and the claims process was smooth. Definitely recommend."

FMG Insurance on Discussions Forums
There aren't a lot of FMG reviews on Reddit, Gameplanet, or the Trademe Discussion forums. We did find one user on Reddit who commented that he was "with FMG for years and I felt pretty shafted by them twice so left". Since there is little discussion online about this brand, I'll say that I personally have friends in the Manawatu who insure through FMG and they love the company - so don't take the one review we found and shared above as the experience all their customers face.

FMG Insurance Reviews on Feefo / Trust Pilot
There are no FMG reviews on third party review platforms such as Feefo or Trust Pilot at the time of writing (2020)
Common FMG Insurance Questions
FMG offers Comprehensive and Third Party car insurance policies.
Yes, FMG provides insurance specifically tailored for agricultural vehicles and equipment.
You can make a claim online through the FMG website or by calling their customer service team.
Yes, FMG offers discounts if you have multiple policies with them.
The excess amount varies depending on your policy and circumstances, but it will be clearly stated in your policy documents.
Yes, FMG house insurance includes cover for natural disasters such as earthquakes and storms.
Yes, FMG allows you to tailor your contents insurance to ensure it covers what’s most important to you.
Yes, FMG specializes in insurance for lifestyle blocks, offering comprehensive coverage.
You can update your policy details online through your FMG account or by contacting their customer service team.
Yes, FMG offers specialized policies and benefits tailored to the needs of rural customers.
What Products does FMG Offer?
FMG provides many forms of insurance you won’t find from other insurers. Here is a quick summary of all their insurance policies:
- Livestock: Cover for your livestock, including alpacas, cattle, deer, goats, llamas, pigs, and sheep
- Farm dogs: Cover for specified and unspecified dogs that are owned by you or your employees.
- Horses: Cover for your equestrian and sport horses.
- Farm buildings: Cover for your farm buildings including implement or tool sheds, pump sheds and fixed machinery.
- Home: Cover for your house including garages, sheds, gates, fences, patios, tennis courts, driveways and pools.
- Employee House: Cover for your employee house including garages, sheds, gates, fences, patios, tennis courts, driveways and pools.
- Rental House: Cover for your rental house including garages, sheds, gates, fences, patios, tennis courts, driveways and pools.
- Material Damage: Covers your commercial buildings, contents, fixed plant and stock, growing structures, money or growing plants and portable plant and equipment as shown on your certificate.
- Contract Works: Insures the work being done by a contractor for accidental loss during the construction period when building an extension, new building, or renovating your home.
- Farm Contents: Cover for contents you use for your farming operations. Includes items like fencing equipment, tools, sprays, animal feed and generators.
- Household Contents: Covers you and your family’s personal contents at home and while you’re out and about.
- Goods in Transit: Cover for your goods, refrigerated goods, and livestock while they’re being transported within New Zealand.
- Refrigerated Goods: Cover for your chilled, frozen or refrigerated goods, including their container and packaging.
- Breakdown: Cover for your machinery anywhere in New Zealand including motors, pumps, electrical equipment, computers, mechanical equipment, and pressure vessels that you use for your farming operations.
- Arable Crop: Cover for your growing and harvested crops including maize, barley, wheat, fodder crops, seed crops and vegetables, planted before 15 December.
- Growing Fruit: A range of cover is available for your fresh fruit, processed fruit and nuts, and fruiting trees and vines. Hail and frost top up for kiwifruit is also available.
- Forestry: Cover for your farm forestry block, including trees you’ve harvested but haven’t transported yet.
- Farm Vehicles: Cover for vehicles you use for your farming operations and includes implements attached to your farm vehicles.
- Private Vehicles: Provides comprehensive cover for vehicles you use mainly for personal or private use like travelling to or from work, family holidays, or for recreation.
- Commercial Vehicles: Covers vehicles you use for your business, like cars, vans, trucks or utes. This policy gives you the choice of Comprehensive cover, or Third Party, Fire and Theft options.
- Boats: FMG’s boat insurance covers your boat, outboard motor and trailer, its machinery, accessories and fittings, at sea and on dry land.
- Liability: Insures you for your legal liability for accidental loss to the property of others or accidental injury to any other person in connection with your business.
- Management Liability: Insures legal liability and cost exposures in connection with your management of a company.
- Travel Insurance: We offer a range of travel insurance through Cover-More, a travel insurance leader in Australasia.
- Business Interruption: Business Interruption cover insures you for your financial loss and increased costs of working due to an interruption or interference to your business triggered by a Material Damage loss.
- Disability Assistance: Cover you for disability, accident or sickness.
- Association Liability: Cover for legal liability and costs exposures related to your management of non-corporate organisations.
- Professional Indemnity: Covers your liability and certain cost exposures when giving advice, completing design work or related conduct in the course of your professional business.

Car Insurance
FMG’s Comprehensive Car Insurance provides extensive coverage, including accidents, theft, and damage to your vehicle. The Third Party policy covers damage to other vehicles and is ideal for basic coverage needs. FMG stands out for its specialized policies for agricultural vehicles, making it a preferred choice for rural customers. Customers appreciate the straightforward claims process and responsive customer service. The option to tailor coverage to specific needs is a significant advantage. Overall, FMG’s car insurance is reliable and offers good value, especially for those in the agricultural sector.

House Insurance
FMG’s House Insurance protects your home against various risks, including fire, storms, and natural disasters. The policy covers rebuilding costs and includes temporary accommodation if your home becomes uninhabitable. Additional benefits include coverage for detached structures like sheds and barns, which is particularly useful for rural properties. Customers value the comprehensive nature of the policy and the efficient claims handling. FMG’s house insurance provides robust protection, making it a trusted choice for homeowners.

Contents Insurance
FMG’s Contents Insurance covers your personal belongings against theft, fire, and accidental damage. The policy offers flexibility to tailor the coverage to your specific needs, ensuring valuable items are adequately protected. It also includes temporary accommodation if your home is uninhabitable. Customers appreciate the easy claims process and the ability to customize their coverage. With FMG, you can feel confident that your possessions are well-protected, whether you live in the city or the country. The policy is ideal for both homeowners and renters.